My experience
A collaborative and commercially minded designer who enjoys combining creativity, brand strategy and data to produce considered design solutions that strengthen brands and supports business growth.
I have extensive experience delivering creative across digital and print, combining strong conceptual thinking with commercial and strategic insight. Experienced in developing brands and brand guidelines, evolving visual identities and ensuring creative output supports wider business and marketing objectives.
I’m experienced in developing integrated campaigns informed by audience behaviour and performance data. Regularly analyse email engagement, click-through rates and ROI to understand what is working creatively, using these insights to shape future campaigns and improve performance.
2024-present | Senior creative designer/Design lead
THE NATURAL DISPENSARY
Responsible for the creative development and delivery of digital and print communications across the business, working closely with marketing and wider teams to ensure creative output supports commercial objectives and strengthens the brand.
2015-2024 | Owner/Freelancer
HATTCH DESIGN LTD
Established and ran my own graphic design business for eight years, delivering creative solutions across branding, print and digital for a varied client base. Managed all aspects the business, from client relationships and creative delivery through to financial administration, supplier management and business development.
2012-2015 | Graphic Designer
RESEARCH MEDIA
Worked across a broad range of creative projects spanning editorial, branding advertising, print and digital design. Responsible for taking projects from initial brief through to final artwork, while supporting junior creatives and collaborating with wider teams to deliver effective design solutions within fast-paced deadlines.